5-2-1-0

5-2-1-0 Healthy Choices Count! is a nationally recognized and evidence-based prevention framework to promote healthy habits. The goal is to increase physical activity and healthy eating through policy and environmental change. Healthy Choices Count! is based on 5-2-1-0’s scientific rationale, which includes the following.

  • 5 or more fruits and vegetables.
  • 2 hours or less recreational screen time
  • 1 hour or more of physical activity
  • 0 sugary drinks, more water
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Iowa Healthiest State Initiative

Programs: Double Up Food Bucks, 5-2-1-0

301 Grand Avenue, Des Moines, IA 50309, USA

Phone 515-650-6854

The Healthiest State Initiative is a nonpartisan, nonprofit organization driven by the goal to make Iowa the healthiest state in the nation. By engaging worksites, communities, schools, retail food, organizations, institutions and individuals, we can inspire Iowans and their communities to improve their health and happiness, and ultimately achieve our goal.

Mailing Address:


Handicap Accessible: Yes

Website: View Website

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